While brand identity or visual identity would appear to be solely the outward manifestation of a brand, it takes on a much greater role when developed strategically. Over time, identity design, using carefully developed logos, supporting graphics, colors, and symbols transcends appearance to stand for the substance or essence of a brand.
Distinctive brand identities reflect your brand’s true personality and communicate its core values and unique reason for being. Key target audiences view the identity as a symbol of trust and high regard they hold for your brand. These equities should not be tampered with carelessly or to meet latest trends.
The optimal corporate identity system must clearly communicate the vision and mission of your organization, internally and externally, while looking just as good digitally on your website, in fine print on your business cards or as signing on the top of your corporate headquarters. Careful consideration of the design and implementation of your logo and supporting graphics is one of the most important decisions your company will ever make.
Insuring that any corporate branding program is based on a solid strategy, involves key decision makers in the organization throughout the process and considers launch and roll-out requirements upfront is critical to success.