AlphaFlightGuru.com, an online travel services brand, decided to completely redesign its website to improve conversions. Connector Branding help AFG exceed their conversion goals by improving the overall user experience and building trust through a new CMS recommendation, navigation, UI visual design, revamped copy, contact form/process, build-out, testing, launch and documentation. Both quantitative and qualitative consumer research with users was employed to guide wireframe and final design/functional development. SEO influenced new copy development. New content, with useful airport arrival information, replaced irrelevant “tourist tips” on destination pages. Once the site was complete, the new design was adapted to both blog and social media graphics.
Within days of the launch conversion rates jumped far beyond AFG’s goals.