Redi Shade, the largest US manufacturer of temporary and size at home window shades, broke the mold with their patented Simple Fit custom cellular shade. Custom-ordered to your exact window measurement, Simple Fit is installed with no tools in seconds, with just the push of a button! Since they have been known mostly for their line of temporary shades, Redi Shade was challenged to build brand awareness of their new custom-ordered Simple Fit product.
Demonstrating their patented, easy-to-use mounting feature through video was a key launch component. The Connector Branding team developed several video concepts and worked closely with Redi Shade marketing to agree on a home improvement challenge theme. A script was developed; actors and location were quickly selected and shoot date was set. The video effectively communicates Simple Fit’s unique point of difference i.e.: “Installs in less than a minute with no brackets, screws or tools” while underscoring easy adjustment that stays put with no messy cords.
Two companion videos detailing installation and adjustments for non-standard windows were also produced to aid in the Simple Fit launch. All of the videos are now in use on the Redi shade website as well as selected blogger sites and channel partners such as Amazon.com